What does Looksmaxxing mean?
Maximizing one's physical attractiveness
Detailed Explanation
'Looksmaxxing' is a term for the practice of attempting to maximize one's physical attractiveness through various methods, including skincare, fitness, mewing (a jaw-posture technique), fashion (stylemaxxing), and sometimes plastic surgery. It is part of a broader self-improvement philosophy focused on aesthetic appeal. The term is heavily associated with online male-dominated communities, particularly the incel subculture, but has since spread to a wider audience.
Usage Examples
“He's been looksmaxxing for the past year, going to the gym and improving his style.”
“That online forum is dedicated to looksmaxxing advice.”
“The trend has been criticized for promoting unrealistic beauty standards.”
Origin & History
The term originated in the early 2010s within incel and 'manosphere' forums. It was part of a larger set of ideologies ('the blackpill') that claimed physical appearance is the primary determinant of success in life. It entered mainstream discourse via TikTok in the early 2020s, where it is often discussed, both sincerely and ironically.
Frequently Asked Questions
Is looksmaxxing only for men?
While the term originated in and is most strongly associated with male online communities, the general concept of improving one's appearance is universal. The term itself, however, is almost exclusively used in the context of its subcultural origins.